Record Label Marketing by Tom Hutchison, Amy Macy, Paul Allen

Record Label Marketing



Download Record Label Marketing




Record Label Marketing Tom Hutchison, Amy Macy, Paul Allen
Language: English
Page: 432
Format: pdf
ISBN: 0240807871, 9780080468495
Publisher:

Review

"The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up. From grassroots and internet marketing to advertising, publicity and distribution, this tome could never be described as an easy read, but over the course of 400 pages it should give you a good platform to plan your domination of the known music world!" - Future Music

Book Description

A much-needed overall survey of the music industry and the corporate processes used to market music recordings through a record label.

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